On Wednesday I had the pleasure of Dean Lunt’s company. Dean is the Publisher of Islandport Press which publishes titles for Children and Young Adults such as:
Dean and I had a great conversation about the ever-changing publishing industry, book marketing in general, and personal marketing for illustrators specifically.
Dean says that a marketing postcard from a job seeking illustrator every six months is the most useful tool for the publisher. To make your marketing postcard effective it needs to meet the following criteria:
- Feature a fresh new image each time you send a publisher a marketing postcard.
- Include your contact information on the postcard.
- Include the link to your online portfolio.
- Categorize your online portfolio by media, type, or subject (eg: collage v. pen and ink, color v. black & white, children’s v. editorial) for ease of navigation.
- Update your website. The “News” section should have recent, relevant info. Images should be fresh.
- Size pictures for quick viewing. A lower resolution makes for smaller file sizes and 72 DPI is all that is needed to look good on a computer screen.
If you get the call and sign on to a project, be aware that one doesn’t stop being a children’s book illustrator when the artwork is delivered. Dean is always looking for illustrators who have the energy for school visits, signing, and other marketing events.