This weekend I had lunch with some wonderful, experienced NESCBWI writers and illustrators who are, like many in the industry, a little overwhelmed and perplexed by social media. They wonder if they have to do everything– Facebook, Twitter, Pintrest, Goodreads… They want to know how they are supposed to have time to still do their work if they are busy posting status updates and being cyber-social with everyone on their list. They want to know what their ROI (Return on Investment) will be once they take the time to learn and then use social media platforms.

I’m not a social media expert but here’s what I’ve gleaned from listening to editors, agents, and other writers/illustrators about the subject:

1. If you don’t like it, don’t do it.
   Social media is at its cyber-heart– social. Whatever platform you adopt should be one that you enjoy and that you will do regularly. If you don’t want to put the time into blogging– don’t blog.  If you don’t enjoy perusing Facebook updates or following others on Twitter, your friends and followers will know. Take some time to be familiar with the various sites out there and make an informed decision. This is one of my favorite explanations:
   

   

2. Once you decide on a social media site, take the time to learn about it. Watch a few tutorial videos, read a few blogs so that you can maximize the time you waste put into it in the future. Most of these sites have ways to make groups so that you can view your close friends, your writer/illustrator friends, and industry professionals separately. Learn how to search for keywords that are important to what you do. There are a bunch of “Third-Party Applications” that you can use to follow more than one social media site at a time. I’m currently using one called Tweetdeck but I hear that Hootsuite is good too. I’ve included a few links here to other blogs that review/discuss these and more. This one has an interesting graph that shows the variety of apps out there: THIRD-PARTY TWITTER APPS STILL THRIVING This one is a review post: 8 of the Best Third-Party Twitter Apps for iOS [App List]
3. What goes around, comes around. Even if you are doing this to expand your marketing platform, no one will follow/friend you if all you do is toot your own horn. Pass on industry info, help launch other people– in general, be a good neighbor in the kidlitosphere. No one really knows what the ROI is. Does social media really sell books? Maybe not. One thing marketing professionals agree on is that word of mouth is very powerful. I can tell you that if I follow a link to your book and I’m interested, it goes on my Goodreads list which I pull up on my phone every time I go to the library or  bookstore. That’s social media in action.
4. Set some limits for yourself. You can set time limits. (ex: I will look at Twitter for 15 minutes three times a day.) Or day limits. (ex: I will make Monday and Friday mornings my marketing time.) Or carrot limits. (ex: If I write 1500 words today/ finish the color study on this spread, I will go online.) If you don’t have this kind of self-control, there are productivity programs that you can set to block your own internet. Freedom. Or you can literally unplug your router. Remember, if you don’t DO THE WORK: write, read, draw, paint, focus on craft– there will be nothing to market.
5. The party goes on without you. I distinctly remember when my parents would have parties (I was about five years old) and I wouldn’t really want to go to bed. I’d sit on the stairs and watch them talk until I got so tired I’d fall asleep on the landing. At some point, Dad would take me up to my bed, but the party went on. In the social media party, you will always miss something. Make your peace with it. Look at whatever is on your screen at the time, set your limits and then move on with your life. Cyber space is vast. Don’t fall into a black hole.