A Knish is Love Part 2: The origin of the sticker

Did you read part 1? Don’t worry, I’ve got you covered. In my last post, I unveiled my fun new sticker from the fictional Morty’s Deli in my upcoming middle-grade book, SHIRA AND ESTHER’S DOUBLE DREAM DEBUT, on sale October 10, 2023. The sticker and a signed book is available to those who preorder the book from my local independent bookstore, Politics & Prose. Do that now! I’ll wait.

The sticker’s origin is a quote from the book:

A sign on the door says best knishes in idylldale. What? It’s not bragging if it’s the truth—and if there’s one thing you want from a deli man, it’s the truth.


But where is Idylldale and what is a knish? For the first question, I don’t want to steal my narrator’s thunder. I’ll simply say that Idylldale is the setting in the novel. It’s part Manhattan’s Lower East Side and part Catskill Mountains Borscht Belt resort (see below for a map of vintage Jewish Resorts and Hotels).

Jewish food and culture tie these two geographical regions together. Every culture has its filled pastry: dumplings, bao, meat pies, and Jewish culture has the knish. As Morty, the deli owner, says in my book:

Kinder. You already know that when you are very, very hungry, almost anything—with the exception of liverwurst with onions—tastes good. But Morty’s knish is not just anything. Did I already say they are the best in Idylldale? What? You never had a knish? Imagine the lightest, fluffiest mashed potatoes wrapped in a piecrust and baked to perfection. You got it? Yes? No. It’s not like that at all. A knish is better than a fluffy biscuit, better than a melt-in-your-mouth donut, a knish is love.


A Knish is Love Part 1: Reasons to Preorder my book!

If you’ve been following along, you know that I recently received my advanced reader copies for my middle-grade debut novel, SHIRA AND ESTHER’S DOUBLE DREAM DEBUT. The book won’t be in your bookstore until October 10, 2023, but here are a few good reasons why you should preorder yours now.

  • We’ve all seen what happens when the supply chain is interrupted. When there is unexpected demand, it can take a long time for production to catch up. When you preorder, the publishing company can gauge demand for the book and order accordingly.
  • A successful preorder campaign creates buzz for a book and builds anticipation for the launch. Especially if you, the consumer, posts about your purchase and support!
  • Sales of foreign rights and other rights are more likely to be successful if the book has buzz.
  • Independent bookstores often purchase only one or two copies of a book (especially from a debut author) if they are unsure how it will do. If you order from your local independent bookstore now, they will have guaranteed sales and a reason to order more!
  • Finally, if you order from MY local independent bookstore, Politics & Prose, I will sign your book and add in a fun sticker from the fictional Morty’s Deli! Here’s the link to order SHIRA AND ESTHER’S DOUBLE DREAM DEBUT from Politics & Prose!

What? You don’t know what a knish is? Stay tuned!