When I was a teen, I’d go to my mother’s communications and public relations office to help after school. In those dinosaur-roaming, pre-internet days, people typed up press releases, sent them out to reporters and editors, then called each media outlet to follow up. I had three main jobs: 1) put-together mailings (read: stuff and seal envelopes), 2) make follow-up calls, 3) stuff press kits for press conferences.

Times have changed. Snail mail is quaint, and while I love a conference folder, there are digital alternatives. On this website, I’ve added a downloadable zipped file on my “Books” and my “Creative Speaking/Press” pages. Creating a zipped file is easy. Just shift + click on the documents you need to zip together, right-click, and choose “compress file.”

To start, a media or press kit doesn’t need to be fancy. Ask your publisher for the “one sheet” they’ve created for the book. This has your book information (title, launch date, ISBN, etc.), a picture of the cover, any blurbs, and a picture of you with your bio. I’ve added a high res image of the cover and a few author photo options in case people need them for posting or for school and bookstore visits. Make sure to include the credits for the illustrator and photographer.

Finally, update your media kit. As the book goes out in the world, you may have nice reviews, stars, or awards to add on. Fingers crossed!